Sports Sponsorship by Alcohol Companies – Submission to the Interdepartmental Working Group

Beer bottles

Working Group Consultation: Sports Sponsorship by Alcohol Companies

Changing the Culture Around Alcohol Consumption

In 2013, the Policy Group on Alcohol of the Royal College of Physicians of Ireland published a policy statement, Reducing Alcohol Health Harm, proposing a number of evidence based actions to reduce alcohol consumption, with recommendations focusing on price, availability, and advertising and marketing of alcohol. This document outlines why we think a complete ban on alcohol sponsorship of sporting events is a necessary part of changing the culture around alcohol consumption.


Siobhán Creaton

Head of Public Affairs and Advocacy

Tel: 01 863 9797